New visual identity for TC Transcontinental by Camden Montreal advertising agency

Piecing together a brand identity puzzle

TC Transcontinental

TC Transcontinental is a leader in flexible packaging in North America, and Canada’s largest printer.

  • Logo redesign
  • Brand style guide
  • Brand architecture
  • Employer brand
  • Trilingual website

    • Laying solid foundations

    When TC Transcontinental first approached Camden in 2016, the company had succeeded in strengthening its legacy printing business, while expanding its offering through the acquisition of flexible packaging businesses across North America. But it also faced unique issues with regard to its brand identity and architecture.

    • TC Transcontinental visual identity for the Web
    • TC Transcontinental visual identity for the Web
    • TC Transcontinental visual identity for the Web

    A coherent identity

    Camden developed a solid, coherent identity across divisions and within the industry by formulating a brand architecture that made sense internally and externally, tweaking the company's logo, and colour-coding divisions to present the corporation's complex offering with breakthrough clarity. The brand makeover was launched on a comprehensive, user-friendly website designed in-house at Camden.

    • New graphic standards guide for TC Transcontinental by Camden Montreal advertising agency
    • New graphic standards guide for TC Transcontinental by Camden Montreal advertising agency
    • New graphic standards guide for TC Transcontinental by Camden Montreal advertising agency
    • New graphic standards guide for TC Transcontinental by Camden Montreal advertising agency
    • New graphic standards guide for TC Transcontinental by Camden Montreal advertising agency

    A solid relationship

    We have continued to help the TC Transcontinental brand evolve, notably through the design of its annual reports and the creation of taglines and visuals for the company's employer brand.

    TC Transcontinental - nouvelle identité
    la Pensée rebelle

    “Meeting the demands of an evolving industry landscape requires careful attention to how brands express that change to the world. Nothing exists in a vacuum when it comes to mandates like these: operational, structural, communicational and marketing adjustments have to be viewed holistically – and require us to run each decision through every scenario before sliding a new puzzle piece into place.”
     

    John Dutton

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