New brand platform for Lozeau by Camden Montreal advertising agency

Reframing a local legend

Lozeau

Lozeau is a specialized photography retailer. The company has established a solid reputation for photography and video in the Quebec market.

  • Brand platform
  • Bilingual tagline
  • Design
  • OOH advertising
  • Print ads
  • Web banners
  • eNewsletters
  • Facebook campaign

    • Local hero

    A true Quebec retail institution operating since 1927, Lozeau is a leader in the field of photography, video and, more recently, drones. By 2018, the company recognized a need to upgrade its brand positioning and consolidate its advertising efforts – a highly strategic task.

    Historic picture of Lozeau store in 1867

    A fresh eye

    With a view to reassert the company's leadership and establish it as a key player in the Quebec market, Camden built a new brand platform around a new slogan: "Get the picture."

    New brand platform for Lozeau by Camden Montreal advertising agency

    Here and now

    The brand platform was launched as part of an eye-catching OOH campaign deployed in the Greater Montreal area, with idiom-driven storytelling supporting different product categories. The campaign was an engaging showcase of the Lozeau experience and USP.

    • OOH billboards with Lozeau new brand platform by Camden Montreal advertising agency
    • OOH billboards with Lozeau new brand platform by Camden Montreal advertising agency
    • Exemple d'affichage billboard Lozeau par l'agence de publicité Camden Montréal
    • Exemple d'affichage billboard Lozeau par l'agence de publicité Camden Montréal
    la Pensée rebelle

    "Lozeau is an iconic name in the Quebec market; we were honoured to harness Camden’s strategic and creative talent to build on that reputation and ensure the retailer’s long-term success. We worked closely with the client, deploying every facet of our agile, full-service model to join past and present."

    Mathieu Bédard, Camden CEO

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