Web marketing is a cornerstone of the brand experience
A made-to-measure method
At Camden, we don’t follow recipes; each client is unique (so is our approach). It takes insight, planning, and a cross-disciplinary team of digital experts to properly position a brand in the digital landscape with a compelling online marketing campaign.
From content strategy and website development, to organic search (SEO) strategies and paid search (SEM) tactics, every marketing interaction should align itself with your brand's long-term vision.
The art and science of positioning
Our web design and development teams craft a unique, sustainable digital experience based on a deep understanding of your company’s structure, challenges and ambitions. Whether it’s a landing page, web banner campaign, online sales platform or a high-conversion newsletter campaign, we can help you reach your online marketing targets.
Camden’s account directors, strategists, copywriters, UX/UI designers, back-end developers and front-end developers, collaborate to create powerful, user-friendly digital platforms that maximize your online channel, leveraging gamification and interactive user experiences.
One brand, one voice
Getting a hold on a brand’s editorial style is the key to a dynamic, coherent digital voice – setting the tone for optimal positioning within your competitive brand space, engaging a community of followers and crafting a powerful inbound marketing strategy.
Today, standing out means telling a compelling story, and the digital landscape is the perfect sandbox to establish an exciting, multifaceted content strategy that will work in the long term.
Campaign measurement and optimization
Is your digital campaign hitting the mark? That’s what continuous measurement and optimization is for. At Camden we use (and master) a wide range of tools for that purpose, including Google Analytics, Google Tag Manager, MailChimp, SEMrush, Quantcast Measure, MindMeister and YouTube TrueView.
When it comes to digital marketing, Camden's Premier Google Partner status means our SEO experts have access to exclusive reports and Google reps, so they can offer the best measurement and optimization recommendations to our clients and come out on top (of search results).