Visuel en-tête
Type de visuel
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Nom du projet
Building a solid HR campaign


Lécuyer is a family-owned business founded in 1956 that manufactures a wide range of pre-cast concrete products.

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Titre gauche
More than a job

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Not only were Canadian companies like Lécuyer dealing with a widespread labour shortage, but they faced the added difficulty of industrial trades being a hard sell to prospective applicants.

The concrete manufacturer realized it would have to develop an appealing employer brand to nab – and keep – new hires, so they turned to Camden for a strategic and creative vision that could bust some trade myths and help the brand shine.

Camden’s analysts established two core campaign messages. The first centered on teamwork, emphasizing Lécuyer’s down-to-earth, unifying work environment. The second would promote a steady Lécuyer career path in a sector often pegged as a gig ecosystem (or “just a job”).

  • LEC Ton équipe, ta carrière
  • LEC Ton équipe, ta carrière bis
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Authenticity (for real)

Visuals aligned with Lecuyer’s authentic team culture supported our core message while instilling trust and putting the company's employees at the heart of the HR campaign.

Image en-tête
LEC cv

Titre gauche

A good investment

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Camden’s cross-platform effort helped Lécuyer convey its new employer brand and recruit staff within a 60 km radius of the plant.

Facebook Ads, content creation, display in sports venues, career fair kiosks, ads and advertorials in local newspapers: our media planners a optimized every dollar to create a rock-solid HR campaign.

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