Branding
Behind every brand, there is a story to tell. We create and reposition brands to generate even more value and sustainable connections with their audiences. From research to naming, from strategy to visual platform, we equip our clients and simplify their daily lives. Contributing to the development of differentiated and inspiring trusted brands is our founding mission.
Brand strategy
Brand Audit & Insights - Brand Positioning - Audience & Persona Definition - Naming & Architecture - Brand Narrative
Brand identity
Logo & branding system – Graphic charter – Iconographic system – Graphic elements & patterns – Motion branding – Applications & variations – Brand guidelines
Brand experience
Retail design – Signage – Immersive installations – Event experiences – Pop-up & activations – Brand spaces – Packaging & point of sale – Phygital experiences
Branding
Brand strategy
Brand Audit & Insights - Brand Positioning - Audience & Persona Definition - Naming & Architecture - Brand Narrative
Brand identity
Logo & branding system – Graphic charter – Iconographic system – Graphic elements & patterns – Motion branding – Applications & variations – Brand guidelines
Brand experience
Retail design – Signage – Immersive installations – Event experiences – Pop-up & activations – Brand spaces – Packaging & point of sale – Phygital experiences
Campaign
A campaign is a unique moment to amplify a brand's voice. Whether in advertising or social media, we start from a solid brief and transform it into a concept that will resonate through every stage of the conversion tunnel. From research to planning, from creation to production, from media to optimization, we respect the brand, maximize its impact, and simply make it perform: this is where Camden's heart beats.
Strategy
Cultural & consumer insights - Campaign positioning & messaging architecture - Communication objectives & audience mapping - Channel strategy & ecosystem design
Concept development
Big idea creation - Campaign platforms & storytelling systems - Copywriting and Art Direction - Key visual frameworks - Campaign narratives adaptable across channels
360 Campaign
360° campaign planning - Social-first and digital-native ecosystems - HR marketing campaign - Experiential & activation design - Format strategy
Production
Graphic design - 2D / 3D animation - AI Image & video generation - Social Content Creation - Photography - Film - Website creation - Digital experiences
Strategy
Cultural & consumer insights - Campaign positioning & messaging architecture - Communication objectives & audience mapping - Channel strategy & ecosystem design
Concept development
Big idea creation - Campaign platforms & storytelling systems - Copywriting and Art Direction - Key visual frameworks - Campaign narratives adaptable across channels
360 Campaign
360° campaign planning - Social-first and digital-native ecosystems - HR marketing campaign - Experiential & activation design - Format strategy
Production
Graphic design - 2D / 3D animation - AI Image & video generation - Social Content Creation - Photography - Film - Website creation - Digital experiences
Campagne
Media
The media is the amplifier of a brand and its campaigns. Research, strategy, media creativity, planning, negotiations, purchasing, routing, measurement, and optimization: at Camden, you will find an independent, objective, agile, and pragmatic media partner who will orchestrate each step with rigor. Because at our core, we understand brands and know how to give them the resonance they deserve, in both traditional and digital media.
Media Strategy
Cross-channel strategy – Audience segmentation – Consumer journey mapping – Insight & research – Media Plan – Measurement framework
Traditional media
TV – Radio – Print – OOH – Sponsorship – Event partnerships – Media negotiations
Digital & Social Advertising
Social paid – Display – Search – Shopping feeds – Retargeting – Programmatic – Funnel optimization
Performance & Optimization
Data analysis – Conversion tracking – A/B testing – Attribution modeling – Dashboard & reporting
Média
Media Strategy
Cross-channel strategy – Audience segmentation – Consumer journey mapping – Insight & research – Media Plan – Measurement framework
Traditional media
TV – Radio – Print – OOH – Sponsorship – Event partnerships – Media negotiations
Digital & Social Advertising
Social paid – Display – Search – Shopping feeds – Retargeting – Programmatic – Funnel optimization
Performance & Optimization
Data analysis – Conversion tracking – A/B testing – Attribution modeling – Dashboard & reporting
Brand content
What is a brand without its ability to exist by expressing itself on a daily basis? Brand content is a unique voice that resonates through relevant, inspiring, engaging content. Strategy, planning, creation, writing, production, and deployment: we ensure the visibility of brands in social media, in the environments where we master the codes, and well beyond. Internal communications, financials, publication, podcasts, recordings, and more: we know how to express the essence of brands, simply because we develop them, because we know them.
CONTENT STRATEGY
Audit - Comparative analysis - Analysis of cultural uses and audience behaviors - Definition of targets - Content platform and editorial territories - Message architecture - Editorial line - Annual editorial planning - Recommendations for formats and distribution channels - Editorial roadmap
PRODUCTION
Video and photo production - Motion design - Creation of editorial content - Podcasts - Event formats - Proprietary editorial devices - Derivations and adaptations of content
DEPLOYMENT
Social networks - Paid media - Influencer marketing - SEO - Editorial partnerships - Brand activations - Editorial planning - Publication and distribution - Community management - Strategic monitoring - Performance analysis and reports
Editorial support
Custom training - Practical workshops - Ongoing support - Editorial guides - Frameworks and operational tools - Brand ambassador programs - Long-term support
CONTENT STRATEGY
Audit - Comparative analysis - Analysis of cultural uses and audience behaviors - Definition of targets - Content platform and editorial territories - Message architecture - Editorial line - Annual editorial planning - Recommendations for formats and distribution channels - Editorial roadmap
PRODUCTION
Video and photo production - Motion design - Creation of editorial content - Podcasts - Event formats - Proprietary editorial devices - Derivations and adaptations of content
DEPLOYMENT
Social networks - Paid media - Influencer marketing - SEO - Editorial partnerships - Brand activations - Editorial planning - Publication and distribution - Community management - Strategic monitoring - Performance analysis and reports
Editorial support
Custom training - Practical workshops - Ongoing support - Editorial guides - Frameworks and operational tools - Brand ambassador programs - Long-term support