Branding

A brand is much more than a logo or a visual platform; it is a promise, an emotional pointer, a bond of trust, and a uniqueness that must resonate in a cluttered sea. Creating brands or evolving them requires more than creativity or graphic design skills. At Camden, you will find a strategic and creative branding agency. You will also discover a unique process that we have named the ‘Brand Iceberg,’ where clients are particularly involved in playful workshops inspired by Design Thinking, diverse expertise, and a commitment to challenge the status quo by never yielding to ease.

Brand strategy

Before creating, one must analyze and position. A brand must reflect a strategic vision, stand out from the competition, and most importantly, resonate and establish itself in the minds of its audiences in a coherent manner. To achieve this, it is essential to do your homework in the early phases of a branding mandate. Whether it be through qualitative or quantitative research, diagnostics, competitive analysis, sometimes using certain technological tools, and even artificial intelligence, the brand strategy phase must set the stage for creatives.

Brand identity

Logo, visual identity, signature, brand universe, tone, adaptability… A brand identity must be communicated consistently within clear guidelines. Because ultimately, it needs to resonate with audiences by remaining constant and easily identifiable over the years, even decades. At Camden, our strategists, designers, and art directors will deploy your brand so that it is optimal in all its applications, and we will equip you to enforce it through an inspiring manifesto and a clear, concise, and genuinely useful standards guide.

Brand redesign

Camden is a branding agency that goes beyond just creating brands. In a fast-paced world, a brand can wear out and lose its luster over the years. Whether it's to modernize it and ensure it has a bright future ahead, or to completely rethink it, Camden will provide you with accurate insights on the necessary interventions so that the brand representing your organization is a true and inspiring reflection.

Employer brand

In this period of labor shortage crisis, the employer brand is all too often overused. At Camden, it's not just a simple recruitment advertising concept and it's certainly not just a slogan, let alone a positioning statement. So what is it, exactly? It's a universe derived from your brand, consistent with it, and aimed at improving your human resources performance. The employer brand is a promise conveyed and delivered effectively throughout the employee experience cycle, from recruitment to the hiring process, through daily reality and even departure management.

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