A logo? A slogan? You'll need a branding agency that sees the bigger picture
Trust is key
Trust is emotional, and strong bonds are nurtured over time. The relationship with your audience is no different. You aren’t the only fish in the sea – someone else is always vying for their attention. Even the most eye-catching visual identity only goes so far: the best way to form lasting connections is by telling a compelling story.
Branding crafts a visual, written and experiential language to express an organization's corporate persona (a reflection of its mission, vision and values) and set it apart from its competitors. Branding grabs your target wherever they are (that's why a great logo is responsive and infinitely adaptable – across contexts, platforms and devices).
Who are you and where do you want to go? Analysis, research, diagnosis, and market positioning are the starting point for naming, logo creation, graphic design, tone of voice – and your next big campaign. Don’t rely on guesswork to communicate who you are.
Camden is more than a branding agency. We build brands from A to Z, translating brand strategy and brand research into robust marketing insights. We help our clients determine what they want to say and how they should say it.
Consumer behaviour, market environments, social media trends, digital branding opportunities, as well as the intentional choices and happy accidents that set you apart – this is where our strategists and creatives dig deep for what matters (and what works).
Our copywriters break down the brand’s story into concise copy that clearly expresses your brand's positioning and value.
Building and managing a strong brand isn’t only about customer acquisition and loyalty: the perception of suppliers, employees and other stakeholders can have just as much impact on your business interactions and bottom line. More importantly, as your most dependable ambassadors, they’ll play a huge part in the brand itself. Camden takes the time to look at your business from every angle to make sure your message is getting through to all the right people.
With a brand identity firmly in place, we’ll produce print and digital material in line with your specific needs and strategic branding deployment plan (website, brochures, business cards, signage, etc.).
But it’s not over yet. Throughout the creation process, designers ensure that the visuals developed can be used in all formats across digital and print platforms. Now everyone needs to respect the brand. We’ll establish clear usage guidelines for uniformity and brand integrity across platforms and contexts – a document setting down logo specifications and other information you and other brand stewards will need.