HRVST Limited

Tending the seeds of market disruption

HRVST

HRVST Limited is a vertical farming technology startup that designs, manufactures, distributes and maintains large-scale growing systems.

  • Logo design
  • Website

    • Fertile ground

    HRVST approached Camden in early 2019, as the demand for alternative farming solutions was on the rise. The vertical farming startup had the tech and a solid client base, but knew they'd need a brand presence and marketing materials to stay ahead in a hot market. 

    We saw it as a golden opportunity to build “from the ground up” and deploy a branding strategy that would situate HRVST as a leader in vertical farming innovation.

    HRVST a approché Camden

    Room to grow

    Every household name starts with extensive research and analysis to establish a clear, memorable brand and craft a brand story that conveys value.

    Who is HRVST right now? How does HRVST want to be perceived? These questions would lead us down the path of understanding and discovery (with a few new questions scattered along the way).

    HRVST and Camden

    Growing the future

    Based on insights drawn from research and stakeholder interviews, we redefined HRVST’s brand story to position the company as a global leader in vertical farming innovation and highlight its disruptive role in the global food and agriculture market – a narrative driven by the tagline “Growing the future.”

    HRVST Growing the future

    Bloom

    The creative team took inspiration from the company’s vertically stacked growing structures and purple-toned LED lighting system to develop a logo concept and visual identity that captures the essence of HRVST while standing out in an ever-expanding vertical farming landscape. 

    The result is an attention-grabbing logo that fuses technology and nature while evoking forward momentum.

    L’essence de HRVST

    Branch out

    Camden also developed the HRVST website and marketing collateral, including brochures, business cards and corporate stationery.

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