Not for kids

For youth who want to see the world through their own eyes.

Not For Kids

(NFK) is the Opal Group’s new eyewear brand with a creative spirit, offering a bold and decidedly dedicated range aimed at young minds. This new brand promises to revolutionize the market with a unique approach and inspiring design, combining innovation, style, and commitment.

  • Naming
  • Advertising
  • Art direction
  • Social media

    • Generation new perspective

    NFK a brand that Camden has been working on for several months is more than just an eyewear collection. Camden supported this brand from its inception through to its launch, creating the name, branding, and entire visual identity. The result? A distinctive brand aimed at young people who are unafraid to assert themselves and stand out.

    A brand “for kids,” but with a bold and daring tone in its name.

    • Not For kids
    • Not For kids
    • Not For kids

    AI serving the Brand

    For the launch of Not For Kids, which took place during SILMO 2024, Camden designed an innovative campaign combining realistic photography with artificial intelligence, creating striking and unexpected visuals.

    This campaign perfectly embodies the spirit of the brand: bold, creative, and always pushing boundaries. This unique process allows the agency to deliver visuals that blend AI-generated images with real-life product photography for a powerful result.

    Guaranteed commitment

    Aware of today’s environmental challenges and our impact as individuals and as a company, Not for Kids has partnered with The Ocean Cleanup to help combat the plastic waste in our oceans that threatens our marine ecosystems.

    Camden invites the public to discover the new Not For Kids collection and explore its unique universe at notforkids.fr.

    Not For Kids

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