Launching the Employer Brand of an International Technological Leader
Creaform, a world-class leader in 3D measurement technology and 3D engineering services, has entrusted Camden with the mission to assist them in the strategy, definition, and creative development of their employer brand.
As brands strive to mirror the rich tapestry of our society – spanning age, gender, body diversity, and skin tones – they're treading a tricky path. The pitfalls of succumbing to trends like "purple washing" or "rainbow washing," where social causes are exploited solely for profit, are all too real.
Espace Plomberium and Camden Extend their Strategic Partnership
Espace Plomberium, which comprises five specialized plumbing boutiques, has once again entrusted Camden with the creation, execution, and 360-degree media planning of its latest advertising campaign, marking the third consecutive year of collaboration.
As a communication agency, how could we not talk about PINKtober as soon as the month kicks in? Many advertisers rally behind this cause, people engage in charity races, public figures promote awareness... It’s more than a month of fundraising. It’s a month of solidarity!
Collège Beaubois X Camden: Highlighting Student Development
For the third consecutive year, Camden is proud to unveil its latest brand awareness campaign created for Collège Beaubois, a renowned educational institution offering preschool, primary, and secondary programs located in Montreal’s West Island
Camden is proud to sign the annual major integrated advertising campaign for Voisin convenience stores, a Sobeys Capital Inc. banner, deployed in mass and digital media, including social networks and retail locations.
This fall, Groupe Urgence Sinistre (GUS) launches its new brand platform, designed by Camden, the agency of record for this national leader in general urgency services. Founded in 1991, the GUS network boasts the largest pool of claims professionals in Canada.
In our hyperconnected world, brands face the challenge of navigating cultural fluidity and connectivity to succeed. Today we discuss glocalization, which blends global and local perspectives to captivate audiences worldwide.