To Lose Yourself in Toulouse

The Toulouse Attractiveness Agency

The Toulouse Attractiveness Agency brings together three key entities – the Tourist Office, Toulouse Convention Bureau, and Invest in Toulouse – all working in harmony to showcase the city to external audiences, especially on the international stage.

  • Advertising
  • Media
  • Communication and Design
  • Digital

    • To Lose Yourself in Toulouse

    In November 2023, the Toulouse Attractiveness Agency seized an opportunity with the launch of an annual direct flight connecting Montreal to the charming Pink City in the southwest of France. Keen to not miss out on the initiative, the Agency quickly partnered with Camden to create and roll out a campaign to capture the attention of young professionals in downtown Montreal.

    Toulouse

    A Playful Invitation

    The idea of the campaign is to encourage people to lose themselves (and find themselves again) while exploring Toulouse's iconic treasures. The concept is short, sweet, and easily adaptable, with a subtle touch of humour to showcase the city's charms and colours with a fun, seductive and bilingual play on words.

    Toulouse

    Defying the Everyday Grind

    Aimed at young professionals, the campaign strategically unfolds through digital displays in downtown streets, various office settings, and prominent billboards. Leveraging the expertise of our Montreal office, we handled everything – strategy, creative work, media planning, production, and deployment – all within an impressively short timeframe!

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