Lending a Canadian voice to Essilor by Camden

Lending a Canadian voice to a global eyecare leader

Essilor

Essilor Canada is a subsidiary of Essilor International, a leading developer of eyeglass lens technology. The company researches, designs, manufactures and distributes corrective lenses and coatings under brands such as Varilux®®️, EyezenTM™️, Crizal®®️, Xperio®®️ and Transitions®®️.

  • Bilingual posters
  • Product logo
  • POS material
  • Bilingual facebook campaign
  • Bilingual brochures
  • Bilingual landing page

    • Under the radar

    In 2018, French eyecare giant Essilor was flying under the radar in Canada. That’s when Essilor Canada came to the Camden offices, tasking us with a campaign… and an awareness boost.

    Essilor Canada came to the Camden offices in Montreal

    Across the board

    Essilor sought to lend a Canadian voice to the North American launch of its extended line of lenses for digital screen use. Instead of targeting 18–35 year-olds, the Eyezen line would now be available for children and adults up to 45 years of age.

    • Essilor Canada came to the Camden offices in Montreal
    • Essilor Canada came to the Camden offices in Montreal

    Smarter lenses

    Our first job? Clearly defining a communications strategy for the Eyezen+ product line before helping it soar with festive colours and clever copy. Camden’s fully integrated “smarter lenses” campaign highlighted the benefits of EyezenTM lenses, designed to mitigate the effects of prolonged screen use in a hyper-connected world of eyestrain, migraines, sleep disruption and poor posture.

    • Essilor Canada came to the Camden offices in Montreal
    • Essilor Canada came to the Camden offices in Montreal

    B2B and POS

    Camden produced a wide range of B2B communication tools for eyecare professionals plus a B2C campaign for patients in their waiting rooms. We also developed a comprehensive digital strategy targeting a broader audience, including social media content planning, a contest and a quiz.

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