Attract and retain top talent
Marketing and human resources
Despite increasing automation, people still matter. In fact, full employment has brought labour shortages to many sectors.
The current demographic situation means that the global workforce analytics market is booming and performance management is more sophisticated than ever. When it comes to running a company, operational efficiency and workforce management is only the tip of the iceberg.
Your company is a great place to work. Competitive payscale? Of course. Amazing benefits package? Check. A bustling, collaborative culture? You bet. But none of those things will matter if no one knows about them. This is where HR and communications intersect.
Effective employer brands
Branding can go a long way in meeting the challenge of hiring and keeping skilled high-performers who “fit” an organization’s corporate culture.
The fact is, acquiring qualified personnel has become a major competitive advantage. As HR departments – whose roles are constantly evolving – battle to snap up new talent in a competitive labour market, there’s more to the recruitment process than posting job opportunities and (literally) hoping for the best.
We build employer brands just as we would approach any other type of brand development. Starting from core values, a clear vision and firm commitments, we craft a cohesive, aspirational narrative that holds up a demonstrable employee promise.
Employer brand is a personalized, cross-disciplinary model that Camden has developed with our organizational development partners to optimize the recruitment process and employee experience. It brings together market research, communications and HR management experts to boost employee engagement and make your company a coveted place to work.
We build unified, meaningful employer brand experiences by aligning your organization’s ambitions, values and requirements with candidates on the hunt for the right fit. Interviews, questionnaires, surveys and focus groups are just a few of the marketing tools we use to understand what you’re all about and develop engaging, custom-made positioning that keeps you front and centre.
Camden's simple, flexible HR marketing solutions are tailored to your needs and situation, with an eye to facilitate authentic manager-employee interactions and an optimal recruitment process – without sacrificing your corporate culture.
Our marketing team and HR professionals leverage Camden's proven human resources marketing experience to fine-tune your distinctive employer positioning, which becomes an appealing, powerful, adaptable ad concept that will work in the long-term.
We devise communication strategies to facilitate recruitment or mobilization, meticulously weighing digital media, your media holdings (newsletter, website, etc.) and various traditional media.