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Annual reports for an evolving brand
TC Transcontinental is a leader in flexible packaging in North America, and Canada’s largest printer.
TC Transcontinental – a North American leader in flexible packaging and Canada’s largest printer – has entrusted Camden with its annual reports year after year as part of an ongoing collaboration sparked in 2016, when the agency was tasked with rethinking the brand’s visual identity.
When TC Transcontinental first approached us, their brand architecture and corporate structure was in flux. Establishing a coherent visual identity was a first step in solidifying that transformation, but brands – like the people behind them – grow and evolve over time. Each annual report we put out is our way of nudging that progression in the right direction.