Bringing symmetry and solidarity to Quebec advocacy

Bringing symmetry and solidarity to Québec advocacy

The Conseil interprofessionnel du Québec

The Conseil interprofessionnel du Québec (CIQ) represents Québec’s 46 professional orders and plays an advisory role with respect to the government.

  • Brand identity

    • No exceptions

    You can’t rethink a brand identity you don’t understand. 

    So we start every rebrand by digging into the client’s world with a round of research, analysis, insights and positioning. The Conseil interprofessionnel du Québec (CIQ) was no exception. In this case, we used our newly acquired knowledge to establish a clear foundational tagline for internal and external use: “Rassembler. Évoluer.” (Unite. Evolve.)

    The Conseil interprofessionnel du Québec (CIQ)

    A careful balance

    Then we added a logo to the mix. An understated design consisting of two identical, interlocking shapes, the logo symbolizes cohesion and dialogue between Québec’s professional orders and the CIQ, as well as the organization’s dual mandate (ensure a rich community environment for professional orders and fulfill a key advisory role to the Québec government).

    • The Conseil interprofessionnel du Québec (CIQ)
    • The Conseil interprofessionnel du Québec (CIQ)
    la Pensée rebelle

    "We wanted to position the Conseil interprofessionnel du Québec as a driving force for progress, and rose to the task with a high-level strategic and creative approach that proved, once again, that having all these experts under one roof gives our clients a genuine edge.”

    John Dutton, VP Creation

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