Media
Camden's award-winning in-house media department was established in 2013. We provide full-scale or bespoke solutions for local, national or international media campaigns that are focused on our clients' business objectives and brand imperatives. Research, analysis, strategy, negotiation, buying, routing, measurement and reporting, across digital and traditional media: all deployed by our multi-disciplinary team of analysts, strategists, consultants and campaign managers. Camden is a Google Partner certified agency, where media experts work in close collaboration with the agency's creative and strategic services from day one of every project, to ensure that you get maximum creativity, cohesion, and most importantly, results – in the context that matters to your organization (B2B, B2C, B2G, etc.). All with full transparency.
Media research and analysis
When it comes to media, why not just go with your gut? Because today's media landscape is incredibly complex, and without rigorous research and analysis, clients will waste time and money playing the trial and error game. At Camden, our media experts take a deep dive into where to reach your audiences, and what motivates their behaviour, using your proprietary data and/or external databases (Global Web Index, Google Analytics, Vividata, eMarketer, etc.). Then we crunch the data and identify insights that will inspire a strategy. This is the critical stage when we define KPIs together and how to measure them. Not only does this guide our ongoing evaluation of your campaign's performance, it paves the way for continuous improvement. That's what really counts. Because at Camden, being a media agency means being committed to a never-ending quest for customer conversions.
Multichannel strategies, planning and buying
Camden's media strategists and planners design your media strategy based on your business, brand or communication objectives. Our specialists also take the time to define your audience's media journey at a granular level, whether based on a conversion funnel or a simple frequency metric. Once your overall media plan has been established, we include tailored and organic tactics using traditional media (TV, radio, billboards, print, etc.) and/or digital media (SEM, SMM, programmatic, influence, account-based marketing). Then our buyers negotiate on your behalf to get the best rates and coordinate your campaign with the selected media, while our digital campaign managers execute and optimize your digital strategies to ensure maximum ROI. Camden is media-agnostic and has no one-size-fits-all recipe. We are laser-focused on getting you the best results using optimized, scalable plans.
Traditional media and direct buying
As a full-service media agency, Camden maintains close relationships with all traditional media outlets and groups, to ensure that we provide our clients with the most appropriate, innovative solutions at the best possible rates. Television, radio, magazines, newspapers, OOH or urban advertising – whatever the traditional media mix, we work hard to bring your campaigns to life on the platforms and channels that have best reach and visibility.
Digital and performance marketing
Camden is a media agency that offers advertisers a full range of digital and performance marketing services. Our teams of analysts and experts receive ongoing training and are kept up to speed on the latest technologies and trends in the continually evolving digital marketing ecosystem. We ensure that real-time measurement remains at the core of all our planning. Our clients enjoy instant access to key data via automated reports on dashboards designed according to their specific needs. At Camden, our watchwords are transparency and a commitment to hitting targets. Using SEM, SMM, programmatic, and, now, connected TV, each digital channel has its role to play in engaging with audiences wherever they can be reached on the path to conversion.
Performance reporting
If you don't align performance reports with your business challenges, you can't run scalable and effective media campaigns. At Camden, our media teams analyze and optimize your campaigns based on real-time data, which is then displayed on the dashboard we create for you based on your predetermined KPIs and other factors. Our clients can learn an enormous amount from this: media frequency adjustment, AB testing for creative executions, optimal broadcast times, the best audiences, etc. As a media agency invested in our clients' success, we transform data and reports into optimizations and learnings, in a close, transparent partnership with you.
