Social, by definition, is a brand's ability to create meaningful connections that drive relevance, emotion and yes, conversion. At Camden, it's about communicating the essence and purpose of a brand in all its facets according to a solid game plan. Social media is evolving in real time. Yesterday's practices will be obsolete tomorrow, so the best way to market on social and owned media (newsletters, blogs, etc.) is to keep things flexible. A single person, no matter how talented, cannot produce content for the entire range of social media. Camden, whether we're doing strategy, copywriting, design, photography, video production, motion design or community management, is a social agency where experts who work together every day produce the very best content. Because when the rubber hits the road, it's all about enabling your brand to challenge its sector and its audiences. And beyond that, to maximize its relevance and meaning for its followers, while generating maximum marketing performance.