Social, by definition, is a brand's ability to create meaningful connections that drive relevance, emotion and yes, conversion. At Camden, it's about communicating the essence and purpose of a brand in all its facets according to a solid game plan. Social media is evolving in real time. Yesterday's practices will be obsolete tomorrow, so the best way to market on social and owned media (newsletters, blogs, etc.) is to keep things flexible. A single person, no matter how talented, cannot produce content for the entire range of social media. Camden, whether we're doing strategy, copywriting, design, photography, video production, motion design or community management, is a social agency where experts who work together every day produce the very best content. Because when the rubber hits the road, it's all about enabling your brand to challenge its sector and its audiences. And beyond that, to maximize its relevance and meaning for its followers, while generating maximum marketing performance.
Social media strategy
Before taking the plunge into social media, you need to prepare and plan with clear objectives. At Camden, everything social starts with strategy. If you want your brand positioning and values to be respected and reflected in the creative that we post and publish on your behalf, a clear playbook is essential. And what does that playbook contain? Identifying the appropriate channels and types of content, publication frequency, visual style, and the copywriting tone and manner that we will use when we roll out your branded ads and content. It also requires striking a balance between different kinds of content, leaving plenty of room for creatively reacting to feedback. Inspired strategic planning will ensure that you engage your audiences using the language and visual codes specific to the social media they love, giving your brand an always-on meaningful relationship with its fans.