Creating content to create value
What's your story
Having a Facebook account isn’t enough anymore, and a “post-to-post” approach won’t cut it for today’s consumers, who instinctively look for the story behind the brand – a consistent narrative they can believe in. Exposure is nothing without engagement.
When it comes to meeting a company's business objectives and the target's expectations, “telling a story” is easier said than done. At Camden, we communicate your brand’s value, mission and vision by crafting appealing content rooted in a robust social media strategy that covers all the bases.
“Social media is not a media. The key is to listen, engage, and build relationships.”
- Davis Alston
Without a relationship, there can be no trust – and without that trust, there can be no commitment to the brand. That’s what a social media strategy is for: building lasting relationships with consumers.
From LinkedIn to Instagram, social media platforms cater to different behaviours and marketing interactions. Working with a social media advertising agency that knows the ropes and does its homework is key. Knowing where and to post starts with knowing your target. And then? Your target might want to get to know you.
Wide reach, custom fit
At Camden, we approach digital marketing and digital content creation in the same way we would an advertising campaign: by giving the brand a voice through relevant, accessible content tailored to different customer segments.
Camden’s content creators, strategists and community managers pinpoint opportunities in the media landscape where they can drop compelling content that reaches the target audience right where they are – and when it matters – for an optimal conversion rate.
Whether we’re monitoring your social accounts, fine-tuning your brand’s editorial line, constructing comprehensive posting schedules or interacting with your community, we stay laser-focused on your needs, with a flexible approach and continuous feedback loop.
Full-service digital marketing
Social media platforms are constantly adding and modernizing their content formats. Our media team keeps pace by deploying a creative, content-focused strategy that leverages platform trends and capabilities to boost engagement and hoist your brand to the top – for quantifiable results measured according to predefined key performance indicators.