Nom du projet
Leaving its mark
Villa Maria high school is a co-ed private school that delivers personalized support in a motivating bilingual environment.
We’ve worked with Villa Maria on their multi-channel ad campaigns since 2015.
In that time, we’ve refined our targeting, streamlined the user experience and developed a keen understanding of the client and their world.
In 2019, Villa Maria asked us to think beyond open house season; they wanted us to help them shine all year long.
Armed with four years of data—and good old experience—we wanted parents to spend more time with the brand. How? With compelling brand content.
We had a few key messages to hit: academics, innovation, faculty, bilingualism… How would our year-long campaign weave it all together?
We pared our messaging down to the essence of any great school: the people. Inspired by the school’s constructive student-teacher dynamic, we showed how “Villa Maria leaves its mark.”
Yearbook-inspired notes jotted over students and staff speak to the academic and personal benefits of a challenging, community-focused educational environment. The campaign also emphasized diversity and bilingualism by including notes in English and French superimposed over people from various backgrounds.