Action, identity and (real) disruption

Natixis Investment Managers

Natixis Investment Managers ranks among the world’s largest asset management firms. With headquarters in Paris and Boston, Natixis IM leverages the power of more than 20 specialized investment managers globally to serve institutions and financial professionals.

  • LinkedIn campaign
  • Animated videos
  • Content creation
  • Design

    • Balance

    Investors, companies, private banks, distributors and banking networks come to firms like Natixis IM for the highly technological–dare we say, disruptive—solutions associated with the fast-growing sector known as Fintech.

    But there was one puzzle Natixis IM couldn’t solve, so in 2021, they came to our Hong Kong office for help.

    Headquartered in Boston and Paris, with offices all over the world, crafting strategies and messages that meet HQ expectations while staying relevant to the local market (in this case, the Asia Pacific region) was no easy task. Add highly communicative competitors to the mix–and, well, you get the idea.

    Natixis IM

    Relevance

    Across sectors, across cultures, there’s nothing more relevant—or pressing—than ESG (Environmental, Social and Corporate Governance).

    Greenwashing? Not a chance. With 30 years of experience in ESG investment, Natixis is a true pioneer. 

    We would harness their ESG influence and experience to boost the brand’s credibility as a thought leader and highlight a clear competitive advantage. No trend watchers or followers here—and we knew exactly how to prove it.

    • Natixis is a true pioneer.
    • Natixis is a true pioneer.
    • Natixis is a true pioneer.

    Proof

    First, our team benchmarked the sector, and developed a campaign strategy for deployment on LinkedIn,  where thought leadership and expertise are key.

    We mined Natixis IM’s 2020 Responsible Investment Report, titled “Making a Difference,” to create fresh branded content in “snackable” formats leaving audiences wanting more (and hurrying over to read the report itself).

    Each LinkedIn post featured the brand’s characteristic purple brush stroke and a mantra custom-written by Camden. 

    What is a mantra? It motivates and inspires. It transmits inviolable knowledge. Paired with the brush stroke, our mantras gave action and identity equal weight.

    The result? A 6-week campaign, 20 eye-catching posts (carousels, infographics, short animations, videos, you name it), and one happy client.

    • Making a Difference
    • Making a Difference
    • Making a Difference
    • Making a Difference
    • Making a Difference
    • Making a Difference
    • Making a Difference
    • Making a Difference
    • Making a Difference

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