Nom du projet
Reframing a local legend
Lozeau is a specialized photography retailer. The company has established a solid reputation for photography and video in the Quebec market.
A true Quebec retail institution operating since 1927, Lozeau is a leader in the field of photography, video and, more recently, drones. By 2018, the company recognized a need to upgrade its brand positioning and consolidate its advertising efforts – a highly strategic task.
With a view to reassert the company's leadership and establish it as a key player in the Quebec market, Camden built a new brand platform around a new slogan: "Get the picture."
The brand platform was launched as part of an eye-catching OOH campaign deployed in the Greater Montreal area, with idiom-driven storytelling supporting different product categories. The campaign was an engaging showcase of the Lozeau experience and USP.
"Lozeau is an iconic name in the Quebec market; we were honoured to harness Camden’s strategic and creative talent to build on that reputation and ensure the retailer’s long-term success. We worked closely with the client, deploying every facet of our agile, full-service model to join past and present."Mathieu Bédard, Camden CEO