Nom du projet
Talking up a bilingual environment
Villa Maria high school is a co-ed private school that delivers personalized support in a motivating bilingual environment.
We’ve worked with Villa Maria on their multi-channel ad campaigns since 2015.
In 2017, the school launched a new set of academic profiles to cater to students’ domain-specific interests. And now, in 2018, the profiles would be welcoming a first batch of curious kids.
One of the chief advantages of choosing Villa Maria is its bilingual environment. This is extremely rare in a Quebec high school, and in fact amounts to a USP for parents who are interested in having their children be exposed to both official languages.
We used that as the basis for our campaign, driven by the tagline “Two languages. Endless possibilities.”
With Villa Maria’s students as our (wise, wonderful) brand ambassadors, we deployed the message in print, online and on the radio.
Combined with a robust content strategy to stay close to the school’s community of parents and students, the campaign brought a record number of visitors to the open house and a record-high conversion rate!