Visuel en-tête
Type de visuel

Nom du projet
Showcasing Quebec’s denturologists across channels


Clients
Ordre des denturologistes du Québec

The Ordre des denturologistes du Québec uses its leadership position to promote oral health among Quebecers requiring prosthetics.

Contenu
Type de bloc

Titre gauche
A major campaign


Texte gauche

It can be a challenge for professional orders and associations to stand out in a crowded advertising landscape, but Camden’s been working with the Ordre des denturologistes du Québec (ODQ) to do exactly that since 2015. How? With a focused strategy and a powerful message.

In 2018, Camden developed a large-scale multi-platform campaign positioning the ODQ as a people-oriented organization of highly skilled professionals, emphasizing the proven expertise of the denturologists who make, install and fit dentures across the province.

Image en-tête
ODQ - extrait de la publicité télé 2018 par l'agence de publicité Camden Montréal

Striking a chord


Camden developed and produced a TV ad featuring tender family moments, striking a chord with an audience in need of dentures and raising the ODQ's profile during prime time.

Image en-tête
ODQ - extrait de la publicité télé 2018 par l'agence de publicité Camden Montréal

Improving the user experience


Meanwhile, we redesigned the ODQ's information-heavy website with a view to align it with the client’s mission and make it more user-friendly.

  • ODQ - extrait de la publicité télé 2018 par l'agence de publicité Camden Montréal
  • ODQ - extrait de la publicité télé 2018 par l'agence de publicité Camden Montréal

Branching out


In the final phase of the campaign, The Gazette and La Presse+ newspapers ran a sponsored article, while banner ads were deployed on social media, supported by additional community management.

Let's talk

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