Nom du projet
Showcasing Quebec’s denturologists across channels
The Ordre des denturologistes du Québec uses its leadership position to promote oral health among Quebecers requiring prosthetics.
It can be a challenge for professional orders and associations to stand out in a crowded advertising landscape, but Camden’s been working with the Ordre des denturologistes du Québec (ODQ) to do exactly that since 2015. How? With a focused strategy and a powerful message.
In 2018, Camden developed a large-scale multi-platform campaign positioning the ODQ as a people-oriented organization of highly skilled professionals, emphasizing the proven expertise of the denturologists who make, install and fit dentures across the province.
Camden developed and produced a TV ad featuring tender family moments, striking a chord with an audience in need of dentures and raising the ODQ's profile during prime time.
Meanwhile, we redesigned the ODQ's information-heavy website with a view to align it with the client’s mission and make it more user-friendly.
In the final phase of the campaign, The Gazette and La Presse+ newspapers ran a sponsored article, while banner ads were deployed on social media, supported by additional community management.