Nom du projet
Giving Quebecers a reason to smile
The Ordre des denturologistes du Québec uses its leadership position to promote oral health among Quebecers requiring prosthetics.
It can be hard to make someone smile who has lost confidence in their teeth – but when Quebec’s denturists teamed up with Camden for a third successive year in 2019, TV viewers beamed with delight.
The Ordre des denturologistes du Québec (ODQ) needed a follow-up to its 2018 awareness campaign and Camden created a touching ad that would restate the organization’s purpose while showcasing its members expertise with dentures.
We leveraged our full-service service offering to build an ad around singer-songwriter Michel Louvain's timeless hit Un certain sourire (A Certain Smile).
Produced entirely in-house, the campaign features a touching dance sequence filmed in a single sweeping shot that perfectly captures the emotional bond of a genuine smile. Expectant looks, set to a vintage track, drive home the benefits of an expert’s touch and the emotional power of self-confidence.
"We decided that the best way to communicate the ODQ’s ultimate benefit was through emotion-driven storytelling with an unexpected – and poignantly human – romantic twist. The best part is how the ad makes everyone smile the minute they see it!"John Dutton, VP Creation at Camden