Visuel en-tête
Type de visuel
Image en-tête
Rebranding for Kallima papers by Camden advertising agency based in Montreal

Nom du projet
Ushering a B2B paper manufacturer into a new era


Clients
Kallima

Kallima, a subsidiary of Rayonier Advanced Materials, is a leading North American manufacturer of coated 3-ply paperboard.

Contenu
Type de bloc

Titre gauche
Growing and changing


Texte gauche

When Tembec – a Canadian forest products company and long-time Camden client – was acquired by US holding company Rayonier Advanced Materials in 2017, their paperboard product line (Kallima) was due for a brand update.

Kallima's reputation as a cost-effective coated cover and card stock manufacturer was already set, but a changing commercial landscape and Kallima’s impending entry into the packaging sector made it high time for an overhaul.

Ready to make a splash, Kallima turned to Camden to boost awareness and align the company’s brand identity with internal perceptions and industry trends.

  • New sales material for Kallima papers by Camden advertising agency based in Montreal
  • New sales material for Kallima papers by Camden advertising agency based in Montreal
  • New sales material for Kallima papers by Camden advertising agency based in Montreal
  • New sales material for Kallima papers by Camden advertising agency based in Montreal

Reach new markets


Our strategists and creatives developed a marketing strategy that would renew and strengthen the company’s brand image while also laying a solid foundation for the company's medium-term objectives.

Who is Kallima? A forward-looking, customer-oriented North American leader in 3-ply paperboard. And we would help them tell the world.

  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal

The Kallima effect


“Kallima” sounds lovely, but it’s more than a pretty name; it refers to a leaf-coloured butterfly that closes its wings to blend into its surroundings.

The company’s logo had always featured the butterfly – represented as sheets of paper in a black and bright red palette.

Our goal, as always, was to align the paper manufacturer’s imagery with emerging trends while ensuring the logo’s adaptability across channels and materials – and its longevity over the years to come.

  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
  • New calendar for Kallima papers by Camden advertising agency based in Montreal
Image en-tête
Old and new logo for Kallima papers by Camden advertising agency based in Montreal

Slogan


As a client-focused manufacturer of cutting-edge cover solutions, Kallima needed a slogan that would communicate both those attributes in one concise statement.

Innovative paperboard. Attentive people.

These two word pairs weave beautifully together through the alliteration of the letter "p" in the nouns and the rhyming of the adjectives "innovative" and "attentive" to form a clear, effective slogan.

  • Ad posters with new tagline for Kallima papers by Camden advertising agency based in Montreal
  • Ad posters with new tagline for Kallima papers by Camden advertising agency based in Montreal

Keeping pace


In the months that followed, Camden worked with the client to support the new logo and slogan with brochures, business cards, a swatchbook and other marketing collateral – helping an already solid B2B player communicate its value and keep pace in a competitive market.

Let's talk

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