Visuel en-tête
Type de visuel
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HRVST Limited

Nom du projet
Tending the seeds of market disruption


Clients
HRVST

HRVST Limited is a vertical farming technology startup that designs, manufactures, distributes and maintains large-scale growing systems.

Contenu
Type de bloc

Titre gauche
Fertile ground


Texte gauche

HRVST approached Camden in early 2019, as the demand for alternative farming solutions was on the rise. The vertical farming startup had the tech and a solid client base, but knew they'd need a brand presence and marketing materials to stay ahead in a hot market. 

We saw it as a golden opportunity to build “from the ground up” and deploy a branding strategy that would situate HRVST as a leader in vertical farming innovation.

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HRVST a approché Camden

Room to grow


Every household name starts with extensive research and analysis to establish a clear, memorable brand and craft a brand story that conveys value.

Who is HRVST right now? How does HRVST want to be perceived? These questions would lead us down the path of understanding and discovery (with a few new questions scattered along the way).

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HRVST and Camden

Growing the future


Based on insights drawn from research and stakeholder interviews, we redefined HRVST’s brand story to position the company as a global leader in vertical farming innovation and highlight its disruptive role in the global food and agriculture market – a narrative driven by the tagline “Growing the future.”

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HRVST Growing the future

Bloom


The creative team took inspiration from the company’s vertically stacked growing structures and purple-toned LED lighting system to develop a logo concept and visual identity that captures the essence of HRVST while standing out in an ever-expanding vertical farming landscape. 

The result is an attention-grabbing logo that fuses technology and nature while evoking forward momentum.

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L’essence de HRVST

Branch out


Camden also developed the HRVST website and marketing collateral, including brochures, business cards and corporate stationery.

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