Nom du projet
Tending the seeds of market disruption
HRVST Limited is a vertical farming technology startup that designs, manufactures, distributes and maintains large-scale growing systems.
HRVST approached Camden in early 2019, as the demand for alternative farming solutions was on the rise. The vertical farming startup had the tech and a solid client base, but knew they'd need a brand presence and marketing materials to stay ahead in a hot market.
We saw it as a golden opportunity to build “from the ground up” and deploy a branding strategy that would situate HRVST as a leader in vertical farming innovation.
Every household name starts with extensive research and analysis to establish a clear, memorable brand and craft a brand story that conveys value.
Who is HRVST right now? How does HRVST want to be perceived? These questions would lead us down the path of understanding and discovery (with a few new questions scattered along the way).
Based on insights drawn from research and stakeholder interviews, we redefined HRVST’s brand story to position the company as a global leader in vertical farming innovation and highlight its disruptive role in the global food and agriculture market – a narrative driven by the tagline “Growing the future.”
The creative team took inspiration from the company’s vertically stacked growing structures and purple-toned LED lighting system to develop a logo concept and visual identity that captures the essence of HRVST while standing out in an ever-expanding vertical farming landscape.
The result is an attention-grabbing logo that fuses technology and nature while evoking forward momentum.
Camden also developed the HRVST website and marketing collateral, including brochures, business cards and corporate stationery.