Nom du projet

When deregulation goes green

Mint

Based out of Montpellier, France, Mint’s guiding mission has been corporate social responsibility since its creation in 1999. First listed on the Alternext stock exchange in 2006, Mint continues to promote sustainable social and environmental growth through its network of eco-friendly services: Mint Énergie, Mint Mobile and Mint Solaire.

Titre gauche

Ready, set

When a state-owned market opens up to competition, new players scramble to get in on the action.

French energy provider Mint Energie took a sustainable approach to deregulation, with a green offering built on fair pricing, local sourcing and a local customer base.

Selling the switch

Mint Energie had an alluring solution – they just needed get their name out and build enough trust with consumers to have them make the switch.

And that would mean rallying targets around growing sustainability concerns to shed light on Mint Energie’s position as the most viable alternative to unsustainable practices in a rapidly changing market.

Choice is good

“You can’t always get what you want.” It’s true, you can’t always have it your way, but when a company like Mint Energie gives consumers the opportunity to do the right thing (and save on their energy bill), well, it feels great to have a choice.

We ran with the idea, highlighting emotional slices of life when we’d have liked to have a choice in a TV ad, OOH campaign, print ads and digital activations.