Nom du projet

Branding that touches the sky

Ambition beyond the summits

SATA Group is responsible for promoting three different ski resorts in the French Alps: L'Alpe d'Huez, Les 2 Alpes and La Grave. These three locations are key to the development of the brand as each resort represents a vision of the mountain (family, extreme sports and high altitude) that attracts several million tourists from all over the world every year. In 2019, the Tomorrowland festival even chose L'Alpe d'Huez to inaugurate its first winter edition.

After consulting several agencies, SATA Group chose Camden’s Lyon office to helm the project, backed by the network’s international scope that fueled the creation of a brand narrative to resonate with cultures anywhere in the world.

Updating a cherished heritage

Inspired by the fact that SATA Group now unites the mountain resorts of L'Alpe d'Huez, Les 2 Alpes and La Grave, Camden explored visuals featuring the three peaks, ultimately creating a logo whose slick design propels SATA into a new brand territory while paying tribute to the region’s heritage.

Unity through design

Camden’s designs were unilaterally appreciated by the wide range of internal stakeholders at the resorts. By uniting the three mountains visually the new branding projected a common culture firmly focused on a shared future underpinned by innovation and international openness.