Nom du projet
Spurring 26,000 ambassadors to action
Only Lyon is a brand and international marketing program launched by local institutional partners looking to promote Lyon on the international stage.
When Paris isn’t in the cards, Lyon is a sound consolation prize – or at least it used to be.
That was before Only Lyon got in on the game, spotlighting the city's location, quality of life, robust economy and bustling cultural scene – and outing France’s second largest metropolis as one of Europe’s best kept secrets.
Only Lyon’s ambassador program gives the people of Lyon a chance to shine a light on their city in a few different ways. And they turned to Camden to reach, rally and rouse this 26,000-ambassador network to action, showcasing their home to the rest of France and the world.
Small steps, big impact – that’s the (highly simplified) butterfly effect we were going for.
We proposed a web series called "La Ville vous dit Merci" (“The City Says Thank You”) that would help ambassadors understand they could all make a difference in their own way.
Storyboards, scripts, video shoots, motion design – we brought the series to life one flutter at a time.
The effect? Our first episode was viewed 60,000 times, with thousands of positive interactions on social media, as well as reposts by business, sports and tourism influencers.