Visuel en-tête
Type de visuel
Image en-tête

Nom du projet
An umbrella brand for SATA

SATA Group

Created in 1959 to support the development of tourism in L’Alpe d'Huez, SATA (Société d'aménagement touristique de l'Alpe d'Huez et des Grandes Rousses) became SATA Group in 2021 and is now the 2nd largest operator of mountain resorts in France with nearly 850 employees. 

Type de bloc

Titre gauche
Boosting brand awareness across new horizons

Texte gauche

In 2021, SATA Group created a consumer-facing brand that Camden named AEON as an homage to the grandeur of the Alps. More than a brand, AEON symbolizes the union of three storied resorts in the Oisans range – L’Alpe d’Huez, Les 2 Alpes and La Grave – all three located within an outstanding alpine destination.

Where every day is an exceptional experience

SATA Group’s new brand needed to help the resort shine, while respecting each mountain’s colour scheme and achieve brand synergies based on shared values, without sacrificing distinctive visuals. No easy feat when buy-in from a range of stakeholders was required and an exciting new mountain experience had to be communicated to fans of fun at high altitude.

The AEON brand imagery has now taken pride of place throughout what has become one of the world’s largest resorts. The logo can be seen on the various ski lifts, such as gondolas, chairlifts and t-bars, as well as featuring on official apparel, stationery, at hotels and on ski passes to turn heads with a consistent on-site brand experience.

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Eternal Alps, maximum fun!

Following an extensive naming process, Camden and the SATA Group opted for the name AEON, which means “for eternity” and is designed to appeal to tourists the world over. This name underlines not only the timelessness of the Alps, but also pays tribute to the trailblazers who conquered its peaks and paved the way for the tourist industry that grew around them.

AEON proudly reflects the area’s French heritage within a thoroughly modern design. Soaring lines evoke cloud-piercing mountainsides, while shapes and colours subtly convey how France appears on a world map. These dynamic, kaleidoscopic visuals pique the imagination of everyone who sees them.

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Signs of good times

We tied a beautiful bow on the project by designing AEON signage optimized to make the alpine experience frictionless and fun. With high readability, free from superfluous information, it’s a perfect example of Camden’s capacity to focus on real-world creative solutions that go beyond the obvious.

The new AEON branding provides visual continuity across the 95 slopes and 43 ski lifts at the L’Alpe d’Huez, Les 2 Alpes and La Grave mountains. As one of the world’s ten largest skiable areas, AEON is projected to welcome 1.2 million skiers to the Oisans each year with a proud new face.

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