Making fresh new again

Mon Salade Bar

Mon Salade Bar is a chain of salad bars in Lyon boasting a selection of sixty fresh ingredients prepared on site.

  • Branding strategy
  • Art direction
  • Motion design

    • What it takes

    Mon Salade Bar the story of an ambitious brand breaking into a saturated market.

    • Mon Salade Bar by Camden Lyon
    • Mon Salade Bar by Camden Lyon
    • Mon Salade Bar by Camden Lyon

    More of the same

    Hoping to build out a franchise, Mon Salade Bar hit on a "build your own" approach to salad that would help them stand out in a market driven by nearly indistinguishable product offerings.

    Off the beaten track

    First, we clearly articulated the restaurant's positioning with a strong tagline, Cuisine de choix (Build your own salad), and a fresh, friendly visual identity. We then deployed an unconventional OOH campaign that took Mon Salade Bar off the beaten track, where it could gain a foothold in the industry.

    • Mon Salade Bar by Camden Lyon
    • Mon Salade Bar by Camden Lyon
    • Mon Salade Bar by Camden Lyon

    The right stuff

    In the end, Mon Salade Bar is the story of tight strategy and bold creative coming together to launch a brand that’s seduced salad fans across the city.

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