Maison Boutarin

Artisanal cuisine meets artistic branding

Maison Boutarin

Boutarin is a producer of organic black garlic in France’s Drôme département.

  • Branding

    • A makeover for Maison Boutarin

    Specialist garlic grower Maison Boutarin asked Camden to brand its organic black garlic product. This was no easy feat. How could we develop a brand identity that would highlight the authentic expertise behind a product so sought-after by France’s top chefs?

    • Maison Boutarin
    • Maison Boutarin
    • Maison Boutarin
    • Maison Boutarin

    Making an outstanding product shine

    This branding project is based on black garlic’s distinguished lineage. The origin of Maison Boutarin’s unique product, how it’s made, the stories behind its creators… all these elements are reflected in the clean, tasteful visual identity developed by Camden.

    • Maison Boutarin
    • Maison Boutarin
    • Maison Boutarin
    • Maison Boutarin

    B for Boutarin

    The naming of products and packs aimed at foodies and their favourite restaurants elegantly matches the naturally minimalist look of the packaging. The colour scheme was chosen to convey the product’s organic certification and natural origin while steering clear of the category’s overused visual codes.

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