Prendre le virage vert

Campaign for a greener tomorrow

Contineo

Contineo is a leading technology solutions provider in the Asia Pacific region. Their platform is designed for private banks and wealth managers, offering timely and transparent information on structured products to empower users, from price discovery to order management and post-trade services.

  • LinkedIn campaign
  • Visuals
  • Web page

    • Fintech for the environment

    Contineo is a respected name in the fintech industry, and Camden wanted to show that they were more than just a tech platform by promoting their involvement in environmental initiatives, including their commitment to achieving key 2025 United Nations Sustainable Development Goals.

    With a focus on climate change and reforestation, we created the “Act for Tomorrow” LinkedIn campaign to communicate to Contineo’s B2B audience that for every trade made on their platform, a tree is planted in Nepal, Thailand or the Philippines.

    Every trade matters

    The campaign was a collaborative effort with Camden’s Lyon office that included a number of eye-catching designs and visuals in brand colours that blended Hong Kong cityscapes with natural imagery. 

    The LinkedIn carousel of images also redirected to content we created for the Contineo website that detailed the fintech brand’s environmental initiative.

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