BNP Paribas

Welcoming fans back to Roland Garros

BNP Paribas

BNP Paribas is a French bank that is the European Union’s leading bank and key player in international banking. It operates in 65 countries and has nearly 190,000 employees, including nearly 145,000 in Europe. BNP Paribas has been an official sponsor of the French Open since 1973.

  • Production

    • BNP Paribas banks on Camden

    When banking giant BNP Paribas needed to promote its presence at 2022’s French Open tennis tournament, Camden worked alongside agency partner Com’Over to create and produce a 360° campaign that featured film, print, digital and signage for the BNP Paribas stand at the famed Roland Garros stadium in Paris.

    United by passion

    The campaign, which centres around the passion of tennis fans, was helmed by Com’Over, who worked on strategy, influencer and event marketing.

    BNP Paribas

    Back to the courts

    Following two years of absent fans due to the pandemic, Camden was able to convey an authentic live atmosphere by filming members of the We Are Tennis Fan Academy as the tournament progressed.

    BNP Paribas

    Game, set and match to BNP Paribas!

    The campaign ran throughout the tournament on Amazon Prime ad screens, as well as on their digital platforms. Camden also designed the visuals for the BNP Paribas space in the Roland Garros stadium.

    • BNP Paribas
    • BNP Paribas

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