Brand of seasoned chickpea snacks, Camden Lyon

Standing out in the snackfood aisle

Chiche

Chiche is a European snackfood start-up that makes and distributes seasoned chickpea snacks.

  • Brand strategy
  • Art direction
  • Copywriting

    • Snazzy snacks

    When Chiche was ready to launch their brand of seasoned chickpea snacks, they turned to Camden for a dynamic visual identity that would stand out on store shelves and pave the way for mass distribution.

    A pop of colour

    These young entrepreneurs wanted a logo that would capture their essence and expertise, as well as bold packaging and a compelling narrative that would differentiate their product in the crowded snackfood aisle. 

    Authenticity and freedom

    The design team created a logo in a handwritten style that conveyed authenticity and freedom, along with modern, colourful packaging and storytelling encouraging consumers to treat themselves and their friends to a fun, share-friendly snack.

    • Chiche made its mark in the wide world of snacks. Camden Lyon
    • Chiche made its mark in the wide world of snacks. Camden Lyon

    Snacky success

    Chiche made its mark in the wide world of snacks. A hit with consumers, it’s been stocked at major French retail chains like Monoprix, Franprix and Vie Claire.

    Let's talk