Co-living for a new generation

VINCI Immobilier

VINCI Immobilier has been a leading real estate developer in the French residential and commercial property market for over 20 years. With a global workforce of over 200,000, the publically-traded VINCI Group has subsidiaries in the energy, transportation and construction sectors.

  • Brand strategy
  • Style guide
  • Art direction
  • Animated video

    • Introducing Bikube

    What if you could keep your co-working flow going after business hours? Vinci – a major player in the real estate sector – jumped on the chance to do exactly that.

    Lucky for us, Vinci chose Camden for the naming and global branding of its new co-living concept, where young professionals share hip urban digs designed for connection, collaboration and comfort. 

    • The new name, visual identity and various graphic elements Bikube, Camden Lyon
    • The new name, visual identity and various graphic elements Bikube, Camden Lyon
    • The new name, visual identity and various graphic elements Bikube, Camden Lyon
    • The new name, visual identity and various graphic elements Bikube, Camden Lyon

    The urban hive

    Founded on the idea that interaction and agility can – and should – be brought home, co-living blends private space and community life for a one-stop lifestyle (plus huge common areas and on-site services).

    Inspired by that collaborative spirit, we came up with “Bikube,” which is the Danish word for hive. And we built out the visuals from there.

    The new name, visual identity and various graphic elements Bikube, Camden Lyon

    Real estate’s new reality

    The new name, visual identity and various graphic elements were presented at MIPIM, a 4-day real estate exhibition, conference and networking event.

    • The new name, visual identity and various graphic elements Bikube, Camden Lyon
    • The new name, visual identity and various graphic elements Bikube, Camden Lyon
    • The new name, visual identity and various graphic elements Bikube, Camden Lyon

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