Advertising campaign Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon

Seeing the future of student housing

VINCI Immobilier

VINCI Immobilier has been a leading real estate developer in the French residential and commercial property market for over 20 years. With a global workforce of over 200,000, the publically-traded VINCI Group has subsidiaries in the energy, transportation and construction sectors.

  • Branding strategy
  • Visual identity standards
  • Communication campaign
  • Art direction

    • A new living concept

    Entering established markets means opening the door to a new world of ideas and approaches.

    When French real estate giant VINCI Immobilier decided to launch its Student Factory housing concept, the company leveraged its in-depth knowledge of real estate development and enlisted the help of student community experts to make it happen.

    • Merchandising Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon
    • Business cards Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon
    • Promotional material Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon

    On the scene

    VINCI wanted to enter the student housing market with a bang, offering students a one-of-a-kind living space specially designed to foster success.

    But where to start? How could VINCI stand out in saturated, rapidly changing market – and kick off their first semester on the right foot?

    • Student Factory OOH for Vinci Immobilier by Camden advertising agency based in Lyon
    • Student Factory OOH for Vinci Immobilier by Camden advertising agency based in Lyon

    Calling Warhol

    We brought the concept to life with a narrative universe inspired by the vibrant pop vision of Andy Warhol’s Factory, a collaborative dreamscape where outsiders became superstars.

    The Student Factory brand was built around bold, colourful visuals and smart copy conjuring an inspiring, unique living environment.

    • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon
    • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon
    • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon
    • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon

    Sweet success

     

    The Student Factory concept was a resounding success, as were our OOH and digital campaigns.

    The first three residences filled up in no time, and everyone at Camden is looking forward to a series of new building launches across France.

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