When deregulation goes green

Mint

Based out of Montpellier, France, Mint’s guiding mission has been corporate social responsibility since its creation in 1999. First listed on the Alternext stock exchange in 2006, Mint continues to promote sustainable social and environmental growth through its network of eco-friendly services: Mint Énergie, Mint Mobile and Mint Solaire.

  • Branding strategy
  • Media planning
  • Film shoot
  • Photo shoot
  • Art direction
  • Web design
  • Media buy
  • Casting

    • Ready, set

    When a state-owned market opens up to competition, new players scramble to get in on the action.

    French energy provider Mint Energie took a sustainable approach to deregulation, with a green offering built on fair pricing, local sourcing and a local customer base.

    Selling the switch

    Mint Energie had an alluring solution – they just needed get their name out and build enough trust with consumers to have them make the switch.

    And that would mean rallying targets around growing sustainability concerns to shed light on Mint Energie’s position as the most viable alternative to unsustainable practices in a rapidly changing market.

    • Mint Energie example of outdoor advertising campaign by Camden Lyon
    • Mint Energie example of outdoor advertising campaign by Camden Lyon

    Choice is good

    “You can’t always get what you want.” It’s true, you can’t always have it your way, but when a company like Mint Energie gives consumers the opportunity to do the right thing (and save on their energy bill), well, it feels great to have a choice.


    We ran with the idea, highlighting emotional slices of life when we’d have liked to have a choice in a TV ad, OOH campaign, print ads and digital activations.

    • Mint Energie campaign extract TV spot by the advertising agency Camden Lyon
    • Mint Energie campaign extract TV spot by the advertising agency Camden Lyon
    • Mint Energie campaign extract TV spot by the advertising agency Camden Lyon

    Mission accomplished

    One year post-launch, Mint Energie’s promise found its audience and seems to have sparked a green energy revolution.

    KEY FIGURES
    17k to 50k new customers
    +400 TV broadcasts
    +120% in website hits

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