Visuel en-tête
Type de visuel
Image en-tête
Advertising campaign Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon

Nom du projet
Seeing the future of student housing


Clients
VINCI Immobilier

VINCI Immobilier has been a leading real estate developer in the French residential and commercial property market for over 20 years. With a global workforce of over 200,000, the publically-traded VINCI Group has subsidiaries in the energy, transportation and construction sectors.

Contenu
Type de bloc

Titre gauche
A new living concept


Texte gauche

Entering established markets means opening the door to a new world of ideas and approaches.

When French real estate giant VINCI Immobilier decided to launch its Student Factory housing concept, the company leveraged its in-depth knowledge of real estate development and enlisted the help of student community experts to make it happen.

  • Merchandising Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon
  • Business cards Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon
  • Promotional material Student Factory for Vinci Immobilier by Camden advertising agency based in Lyon

On the scene


VINCI wanted to enter the student housing market with a bang, offering students a one-of-a-kind living space specially designed to foster success.

But where to start? How could VINCI stand out in saturated, rapidly changing market – and kick off their first semester on the right foot?

  • Student Factory OOH for Vinci Immobilier by Camden advertising agency based in Lyon
  • Student Factory OOH for Vinci Immobilier by Camden advertising agency based in Lyon

Calling Warhol


We brought the concept to life with a narrative universe inspired by the vibrant pop vision of Andy Warhol’s Factory, a collaborative dreamscape where outsiders became superstars.

The Student Factory brand was built around bold, colourful visuals and smart copy conjuring an inspiring, unique living environment.

  • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon
  • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon
  • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon
  • Student Factory promotional material for Vinci Immobilier by Camden advertising agency based in Lyon

Sweet success


 

The Student Factory concept was a resounding success, as were our OOH and digital campaigns.

The first three residences filled up in no time, and everyone at Camden is looking forward to a series of new building launches across France.

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