Nom du projet
A little tiger tenderness
Tiger Balm is a unique formulation of Chinese herbal ingredients that millions use worldwide for relief of body aches and pains.
Singaporean topical analgesic brand Tiger Balm chose Camden for the French launch of its new fluid treatment. The ask? Create POS materials for pharmacies and specialist stores that would get the message out to weekend warriors, amateur athletes and anyone else who suffers from muscle pain.
Designed to be applied touch-free on hard-to-reach areas of the body, the fluid allows for a wider range of uses than the brand’s classic balm. The new bottle comes with a built-in applicator, while the natural formulation stays as effective as ever, providing tried-and-trusted relief for sports and fitness fanatics.
Whether working out in the park, back at the office or on the playing field, Tiger Balm Fluid is always easy to apply thanks to its handy applicator. That’s why we chose to focus our campaign on target audience profiles who would be most likely to use it for pain relief, whatever the time of day or situation. As well as print and animated visuals, Camden’s creative team produced a how-to video that shows how easy it is to use the product.
With the launch of this new product in Europe, Tiger Balm confirmed its strategy of innovating while maintaining a brand heritage whose benefits have been passed down over centuries from generation to generation.