Visuel en-tête
Type de visuel
Image en-tête
SATA

Nom du projet
Branding that touches the sky


Clients
SATA Group

Created in 1959 to support the development of tourism in L’Alpe d'Huez, SATA (Société d'aménagement touristique de l'Alpe d'Huez et des Grandes Rousses) became SATA Group in 2021 and is now the 2nd largest operator of mountain resorts in France with nearly 850 employees.

Contenu
Type de bloc

Titre gauche
Reinventing a pioneering brand


Texte gauche

Created in 1959 to support the development of the French ski resort  L’Alpe d'Huez, SATA Group is now the second largest ski area operator in France. 

The time had come to review SATA’s entire brand platform and establish an international positioning aligned with a plan to attract a greater number of foreign tourists.

Ambition beyond the summits


SATA Group is responsible for promoting three different ski resorts in the French Alps: L'Alpe d'Huez, Les 2 Alpes and La Grave. These three locations are key to the development of the brand as each resort represents a vision of the mountain (family, extreme sports and high altitude) that attracts several million tourists from all over the world every year. In 2019, the Tomorrowland festival even chose L'Alpe d'Huez to inaugurate its first winter edition.

After consulting several agencies, SATA Group chose Camden’s Lyon office to helm the project, backed by the network’s international scope that fueled the creation of a brand narrative to resonate with cultures anywhere in the world.

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Updating a cherished heritage


Inspired by the fact that SATA Group now unites the mountain resorts of L'Alpe d'Huez, Les 2 Alpes and La Grave, Camden explored visuals featuring the three peaks, ultimately creating a logo whose slick design propels SATA into a new brand territory while paying tribute to the region’s heritage.

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Unity through design


Camden’s designs were unilaterally appreciated by the wide range of internal stakeholders at the resorts. By uniting the three mountains visually the new branding projected a common culture firmly focused on a shared future underpinned by innovation and international openness. 

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