Visuel en-tête
Type de visuel

Nom du projet
Making fresh new again


Clients
Mon Salade Bar

Mon Salade Bar is a chain of salad bars in Lyon boasting a selection of sixty fresh ingredients prepared on site.

Contenu
Type de bloc

Titre gauche
What it takes


Texte gauche

Mon Salade Bar the story of an ambitious brand breaking into a saturated market.

  • Mon Salade Bar by Camden Lyon
  • Mon Salade Bar by Camden Lyon
  • Mon Salade Bar by Camden Lyon

More of the same


Hoping to build out a franchise, Mon Salade Bar hit on a "build your own" approach to salad that would help them stand out in a market driven by nearly indistinguishable product offerings.

Off the beaten track


First, we clearly articulated the restaurant's positioning with a strong tagline, Cuisine de choix (Build your own salad), and a fresh, friendly visual identity. We then deployed an unconventional OOH campaign that took Mon Salade Bar off the beaten track, where it could gain a foothold in the industry.

  • Mon Salade Bar by Camden Lyon
  • Mon Salade Bar by Camden Lyon
  • Mon Salade Bar by Camden Lyon

The right stuff


In the end, Mon Salade Bar is the story of tight strategy and bold creative coming together to launch a brand that’s seduced salad fans across the city.

Let's talk

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