When Chiche was ready to launch their brand of seasoned chickpea snacks, they turned to Camden for a dynamic visual identity that would stand out on store shelves and pave the way for mass distribution.
A pop of colour
These young entrepreneurs wanted a logo that would capture their essence and expertise, as well as bold packaging and a compelling narrative that would differentiate their product in the crowded snackfood aisle.
Authenticity and freedom
The design team created a logo in a handwritten style that conveyed authenticity and freedom, along with modern, colourful packaging and storytelling encouraging consumers to treat themselves and their friends to a fun, share-friendly snack.
Chiche made its mark in the wide world of snacks. A hit with consumers, it’s been stocked at major French retail chains like Monoprix, Franprix and Vie Claire.