Visuel en-tête
Type de visuel
Image en-tête
Brand of seasoned chickpea snacks, Camden Lyon

Nom du projet
Standing out in the snackfood aisle


Clients
Chiche

Chiche is a European snackfood start-up that makes and distributes seasoned chickpea snacks.

Contenu
Type de bloc

Titre gauche
Snazzy snacks


Texte gauche

When Chiche was ready to launch their brand of seasoned chickpea snacks, they turned to Camden for a dynamic visual identity that would stand out on store shelves and pave the way for mass distribution.

A pop of colour


These young entrepreneurs wanted a logo that would capture their essence and expertise, as well as bold packaging and a compelling narrative that would differentiate their product in the crowded snackfood aisle. 

Authenticity and freedom


The design team created a logo in a handwritten style that conveyed authenticity and freedom, along with modern, colourful packaging and storytelling encouraging consumers to treat themselves and their friends to a fun, share-friendly snack.

  • Chiche made its mark in the wide world of snacks. Camden Lyon
  • Chiche made its mark in the wide world of snacks. Camden Lyon

Snacky success


Chiche made its mark in the wide world of snacks. A hit with consumers, it’s been stocked at major French retail chains like Monoprix, Franprix and Vie Claire.

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