Bofrost

A tasty trip to Santa’s grotto!

Bofrost

Bofrost is a German food distribution company that specializes in frozen products and ice cream for household consumption.

  • Advertising creation
  • Publishing

    • Frozen food to warm hearts as winter starts

    Every holiday season, Bofrost creates new menu suggestions for homes throughout France. From hors d'oeuvres to desserts, the frozen food specialists present a range of meal options in a Christmas catalogue.

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    A festive invitation

    For the catalogue’s 2022 edition, Camden’s creative team imagined what it would be like to receive an invitation to eat a warm meal with Santa. Chock-full of ideas that appeal to young and old alike, this year’s Bofrost catalogue has surprise features hidden among its pages for a fun, mouth-watering read that teases the taste buds.

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    Deck the halls with eye-catching spreads

    Camden teamed up with renowned Lyon food photography studio Cru for a shoot that showcases a variety of tempting seasonal meals in crystal-clear images. The catalogue even features a first for Bofrost: an augmented reality (AR) cover that invites younger readers to discover nine of Santa’s reindeer hidden among the magazine’s pages.

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    Sharing Christmas magic countrywide

    Over 210,000 winter editions of the Bofrost catalogue will be distributed to French homes, inviting families everywhere to gather around dinner tables festooned with festive feasts.

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