Visuel en-tête
Type de visuel
Image en-tête
Bofrost

Nom du projet
A tasty trip to Santa’s grotto!


Clients
Bofrost

Bofrost is a German food distribution company that specializes in frozen products and ice cream for household consumption.

Contenu
Type de bloc

Titre gauche
Frozen food to warm hearts as winter starts


Texte gauche

Every holiday season, Bofrost creates new menu suggestions for homes throughout France. From hors d'oeuvres to desserts, the frozen food specialists present a range of meal options in a Christmas catalogue.

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A festive invitation


For the catalogue’s 2022 edition, Camden’s creative team imagined what it would be like to receive an invitation to eat a warm meal with Santa. Chock-full of ideas that appeal to young and old alike, this year’s Bofrost catalogue has surprise features hidden among its pages for a fun, mouth-watering read that teases the taste buds.

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Deck the halls with eye-catching spreads


Camden teamed up with renowned Lyon food photography studio Cru for a shoot that showcases a variety of tempting seasonal meals in crystal-clear images. The catalogue even features a first for Bofrost: an augmented reality (AR) cover that invites younger readers to discover nine of Santa’s reindeer hidden among the magazine’s pages.

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Sharing Christmas magic countrywide


Over 210,000 winter editions of the Bofort catalogue will be distributed to French homes, inviting families everywhere to gather around dinner tables festooned with festive feasts.

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