Reckitt

Bringing brands to life

Reckitt Benckiser

Reckitt Benckiser is an Anglo-Dutch company that manufactures and distributes cleaning and pharmaceutical products.

  • Communication and design

    • Everyday brands

    Reckitt Benckiser tapped into the Camden network to create sales force support collateral.

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    Showcasing the brand portfolio

    The team at Reckitt Benckiser called on Camden to help them showcase the brand portfolio and present a series of new products to the company’s sales force. Camden’s creative solution was to produce dynamic montages using motion design.

    Helping everyday products shine

    Reckitt Benckiser’s portfolio includes Dettol, Veet and Scholl, which are everyday brands that many European consumers have in their homes. Camden’s mandate was to put some excitement into the day-by-day by leveraging each brand’s colour scheme and graphic design elements to create a unique product universe.

    Taking on new territories

    Camden’s work was so well aligned with Reckitt Benckiser’s business objectives that the company asked us to translate the videos into a number of different languages.

    The slew of internationally versioned videos we created are now in the hands of the company’s sales force, as they attempt to conquer additional markets with innovative new products. 

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