Nom du projet

Spurring 26,000 ambassadors to action

ONLY LYON

Only Lyon is a brand and international marketing program launched by local institutional partners looking to promote Lyon on the international stage.

Titre gauche

The secret’s out

When Paris isn’t in the cards, Lyon is a sound consolation prize – or at least it used to be.

That was before Only Lyon got in on the game, spotlighting the city's location, quality of life, robust economy and bustling cultural scene – and outing France’s second largest metropolis as one of Europe’s best kept secrets.

The butterfly effect

Small steps, big impact – that’s the (highly simplified) butterfly effect we were going for.

We proposed a web series called "La Ville vous dit Merci" (“The City Says Thank You”) that would help ambassadors understand they could all make a difference in their own way.

Storyboards, scripts, video shoots, motion design – we brought the series to life one flutter at a time.