Visuel en-tête
Type de visuel

Nom du projet
Spurring 26,000 ambassadors to action


Clients
ONLY LYON

Only Lyon is a brand and international marketing program launched by local institutional partners looking to promote Lyon on the international stage.

Contenu
Type de bloc

Titre gauche
The secret’s out


Texte gauche

When Paris isn’t in the cards, Lyon is a sound consolation prize – or at least it used to be.

That was before Only Lyon got in on the game, spotlighting the city's location, quality of life, robust economy and bustling cultural scene – and outing France’s second largest metropolis as one of Europe’s best kept secrets.

  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon

Reach and rouse


Only Lyon’s ambassador program gives the people of Lyon a chance to shine a light on their city in a few different ways. And they turned to Camden to reach, rally and rouse this 26,000-ambassador network to action, showcasing their home to the rest of France and the world.

  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon
  • ONLY LYON storyboard for the ambassador program by Camden Lyon

The butterfly effect


Small steps, big impact – that’s the (highly simplified) butterfly effect we were going for. 

We proposed a web series called "La Ville vous dit Merci" (“The City Says Thank You”) that would help ambassadors understand they could all make a difference in their own way.
 
Storyboards, scripts, video shoots, motion design – we brought the series to life one flutter at a time.

  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon
  • ONLY LYON making of, the ambassador program by Camden Lyon

Big impact


The effect? Our first episode was viewed 60,000 times, with thousands of positive interactions on social media, as well as reposts by business, sports and tourism influencers.

Let's talk

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