Visuel en-tête
Type de visuel
Image en-tête
Peggy Sage

Nom du projet
Naturally Peggy

Peggy Sage

Peggy Sage is a beauty brand that specializes in semi-permanent nail lacquer.

Type de bloc

Titre gauche
Beauty at the fingertips

Texte gauche

Peggy Sage is a French cosmetics brand with a 90-year history of giving European consumers access to professional expertise. When the company was ready to launch its Green LAK nail lacquer which contains organically sourced ingredients, it called on Camden.

Eco colours

Peggy Sage was excited to publicize the new product and demonstrate the company’s concrete commitment to environmental responsibility. This, in turn, inspired Camden’s team in Lyon to come up with a light, flowery concept that evokes the products’ natural ingredients while allowing their beauty to shine.

Nailed it!

The TV ad was shot on location over several days in Montpellier, and the local team baptized the concept Beauty & The Green to emphasize the products’ eco-beautiful credentials for Peggy Sage fans everywhere.

  • Peggy Sage
  • Peggy Sage
  • Peggy Sage

Peggy Sage turns over a new leaf

This kick-off collab between Peggy Sage and Camden marked not only a more eco-friendly initiative for the storied brand, but the first in a series of seasonal campaigns by the agency.

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