Nom du projet
Championing women’s empowerment
Barcelona is a storied soccer club that has been crowned champion of Spain and Europe on multiple occasions.
FC Barcelona is not only a legendary football club, it’s also an organization that champions women’s empowerment. When Camden was asked to help engage with the club’s Asia Pacific audience on International Women’s Day, we created digital assets for fans and influencers. We also developed activation ideas such as an epic mural painted by local female artists in Hong Kong, and partnered with 65dB to reach KOLs in each market.
We produced this video to celebrate FC Barcelona’s More Than Empowerment initiative in APAC. It features fans from six Asia Pacific countries, the club’s incredible academies, and its Women’s football team.
Fun interactive content was created by Camden to engage with Barcelona’s fans in the Asia Pacific region, such as these digital stickers and an AR filter.