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Type de visuel
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Nom du projet
Marking two centuries of tradition and innovation

McGill University

Founded in 1821, McGill University is one of Canada's best-known institutions of higher learning and one of the leading universities in the world.

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Titre gauche
Celebrating a lasting legacy

Texte gauche

The ranks of McGill alumni include world leaders, astronauts, Nobel laureates—and  a host of trailblazers in arts, sciences, business and public service. So when the Hong Kong branch of the university’s alumni association reached out to Camden to help celebrate the 300th anniversary of McGill’s founding, we were proud and highly motivated!

Camden designed and managed the event and its marketing assets from scratch, including the eye-catching souvenir programme that was presented to international guests at the cocktail.

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Managing a memorable event

The ballroom at Hong Kong’s Peninsula Hotel has its own history and heritage. This inspired us to find ways to make the evening a memorable McGill-branded experience for attendees while respecting the location’s character. We created clear signage and dynamic graphics that enhanced the venue without overwhelming or distracting the audience.

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la Pensée rebelle

“I really appreciate the Camden team for being such great listeners in understanding our target audience and capturing the essence of McGill as an innovative legacy brand, from the creative ideas they developed to the subsequent visual collaterals they produced. The Camden team is timely and responsive in their communications, imaginative in their designs, accurate in their execution and delivery, and most importantly, precise in their attention to detail. So much more than a vendor, Camden is a partner I can trust.”

Alvin Chung
Regional Head, Alumni Relations, Asia, McGill University Asia Office
Vice Chair (Internal), Canadian Chamber of Commerce, Hong Kong

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