This might be an unpopular opinion in the world of fine arts, but we think that art is all about the brand. In fact, museums and galleries have their own industry terminology for their type of branding: the word "reputation". A visual artist’s brand means that their work can be worth more in dollars than its esthetic value might suggest.
Camden brings Loyola Montreal's 125 year-old branding a new look for a wider audience
Camden has revamped the logo, website and auxiliary brand collateral for Loyola, Montreal’s Jesuit school, an important institution in the city’s anglophone community for over a century.
Education purists might not like it, but edtech is receiving massive investments, while private schools are increasingly marketed like a service. With Camden’s long track record of creating great brands and campaigns for schools and colleges in Canada, we’re taking a look at the latest in learning from a marketing and social perspective.
GUS chooses Camden for wide range of Marcom services
Following an agency pitch, GUS, one of Canada's largest networks of damage restoration professionals, has chosen Camden to develop future advertising campaigns and deploy its employer brand.
Imagine creating content for FC Barcelona’s fan engagement initiative in Asia, a French Open TV ad for storied bank BNP Paribas, and the Canadian employer brand for retail giant, Decathlon… Well, in just the past few weeks, those are only some of the projects produced by Camden.