News

Camden helps Voisin salute everyday neighbourliness

For a third successive year Camden has produced a large-scale 360 campaign for Sobeys’ Voisin convenience stores to promote the banner’s ready-to-eat product selection across Quebec.

Camden designs online annual report for the Port of Montreal

Camden has produced the 2021 online annual report for the Port of Montreal.

The strength of character of Quebec’s auxiliary nurses celebrated in captivating testimonial videos

The OIIAQ, Quebec’s professional body that oversees the province’s auxiliary nurses, celebrates its members every May 5th. The day provides an opportunity to show appreciation for the dedicated work done by the OIIAQ’s 28,000 members

Earth-first fashion

Fashion weeks around the globe are returning as catwalk-and-party in-person events, but in many ways the world is a very different place than it was in 2019. Although glitz and glamour might be a welcome distraction from news of war and Covid, the depressing fact is that the fashion industry accounts for about 8-10% of global carbon emissions, and nearly 20% of wastewater.

Camden creates awareness boost for Dépendances Montréal foundation

Destructive effects of addiction highlighted in TV commercial and ad campaign

Branding the environment

Earth Day will soon be here and it’s fair to say that our planet isn’t having too many good days. Does marketing and design have a role to play in tipping the scales back to a healthy environment? At Camden, not only do we help a variety of clients communicate their sustainability initiatives, we participate in eco-friendly initiatives such as the community rooftop garden being developed for our Montreal office building by MicroHabitat.

Camden creates new TV campaign for home coverings retailer Déco Surfaces

Agency’s first work for client elevates brand “beyond the surface”

Camden runs successful recruitment campaign for ELNA Medical

Camden Advertising has launched a multi-platform creative ad campaign in English and French to recruit healthcare professionals for ELNA Medical, the largest network of primary and specialty care clinics in Canada.

A big-league match-up: sports and marketing

Following last month’s Beijing Winter Olympics and the Super Bowl, March sees the final games of World Cup qualifying for Canada’s men’s soccer team. Will they achieve an exciting first appearance in the finals since 1986? Back then, one of Canada’s games was a 1-0 defeat to France. Football fans at Camden’s Toronto, Montreal and Lyon offices will be hoping for a rematch in Qatar…

Shhh... propaganda, secrets, puzzles and crypto

Marketing is a powerful tool, even for organizations whose raison d’être is secrecy. In this month’s Camden newsletter we cover the CIA, MI6 (home of James Bond), the mysterious world of cryptocurrencies, and Soviet movie poster designers.